E. Craig Wall Sr. College of Business Administration

Vision

To be the college of choice for business students pursuing an experiential education by offering areas of study enhanced by our unique coastal location and community.

Mission Statement

Our mission is to provide an experiential business education that focuses on areas of study unique to our growing coastal community at the undergraduate and graduate levels. We prepare problem solvers and leaders equipped to thrive in an inclusive, evolving, and globally competitive environment.

We enact this mission by focusing on the following strategic priorities:

Student academic and professional success.
Faculty and staff development.
Experiential and career-focused learning.
Impactful community engagement.

Bachelor of Science in Business Administration

Students are required to earn a grade of ‘C’ or better in each course used to satisfy the Wall College of Business foundation, core, and major requirements. Students must also successfully complete all components of the Building Your Business Portfolio program as part of their Wall College of Business foundation requirements.

Transfer credit for 300 or 400 level business courses will be accepted, for degree requirements, only from AACSB accredited business programs. Exceptions to this policy must be approved through the dean’s office with consultation, as appropriate, with department heads. Transfer students will be required to take, at CCU, a minimum of 24 credit hours of 300 and 400 level courses from the Wall College of Business foundation, core, and major requirements. The 24 credit hours must include CBAD 478 Q .

Students must have the ability to bring a laptop or appropriate technology to class if required by the instructor. Computers should meet the minimum requirements specified by ITS – Student Computing Services and adhere to the General Computing policies.

Admission to the College of Business Administration

A student begins in the Wall College of Business as a pre-business major (pre-accounting, pre-economics, pre-finance, pre-management, pre-marketing, or pre-hospitality, resort, and tourism management). In order to be fully admitted and eligible to take 300 and 400 level classes, the student must fulfill the requirements listed below:

Have a minimum cumulative GPA of 2.25 after 45 earned credit hours.
Have a grade of ‘C’ or better in the following courses: CBAD 120 Q , ENGL 101 , CBAD 201 , ECON 201 Q* or ECON 202 , and one of the following CSCI 110 , CSCI 120 , CSCI 135 , DCD 102 , DCD 201 or GEOG 204 . For Accounting, Finance and Economics majors, a grade of ‘C’ or better is required in MATH 132 or MATH 160 . For Management, Marketing, and Hospitality majors, a grade of ‘C’ or better is required in one of the following: MATH 138 , MATH 132 , or MATH 160 .
Complete a formal application for admission to the Wall College of Business and submit it to their academic adviser. The application can be found on the Wall Center for Excellence’s website. Incoming transfer students with more than 45 credit hours will be automatically evaluated for their admission to the Wall College of Business.

Professional Development Activities Program

Program Overview

The goal of the Professional Development Activities (PDA) program is for students to gain an understanding of the majors and subsequent career options in business and to become more marketable post-graduation through acquiring additional business credentials, skills, knowledge, and practical experiences. The program is also designed to give students the opportunity to become more connected and engaged both on and off campus, to expand their professional network, and to gain an overall more fulfilling university experience. Successful completion of all components of the PDA program is a requirement for graduation within the Wall College of Business.

Program Requirements

In addition to completing the required coursework associated with each degree offered within the Wall College of Business, students are required to complete twelve (12) approved Professional Development Activities (PDAs), six of which must fall into the following categories: (1) Career Exploration, (2) Practical Experience, (3) Leadership and Communication, (4) Online Profile, (5) Interviewing Skills, and (6) Resume Development.

PDA Schedule

Each semester, the Wall Center establishes a calendar of approved PDAs (and corresponding categories), which is established by the PDA Program manager and distributed via weekly email updates to all Wall College students. These activities include professional development workshops that help students develop and improve specific skills, such as time management, personal finance, leadership, interpersonal skills, delivering effective presentations, resume writing, and behavior-based interviewing techniques. A variety of additional activities may be offered including distinguished speakers, career panels, leadership programs, conferences, company visits, networking opportunities, and field experiences. PDAs may count for more than one PDA credit depending on the length and scope of the activity. While some of the PDAs are useful to all Wall College of Business students, other PDAs are targeted to students with more specific career interests. Consequently, outside of completing PDAs in the six required categories, students have the flexibility to select PDAs that are specific to their interests. Students may also request that alternative activities or events be counted as an approved PDA and/or counted toward the six required PDA categories by petitioning the Wall Center showing relevance of the activity/event.

PDA Tracking and Recording

Completed PDAs will be posted to students’ “My Progress Report”. It is ultimately each student’s responsibility to ensure the required number of Professional Development Activities (PDAs) is completed and that each of the six required PDA categories are fulfilled prior to graduation. The Wall Center will track participation in PDAs; however, students must ensure that their attendance is recorded at every PDA that they attend and either scan attendance via QR code or CINO card swipe. In some cases students may be required to complete PDA credit request form to earn credit for an event in which CCU is not the host. If a student’s record does not reflect participation in a specific PDA, the student must bring the matter to the attention of the Wall Center via an email to PDA@coastal.edu prior to the end of semester in which the activity in question took place.

FINAL RESPONSIBILITY FOR SATISFYING DEGREE REQUIREMENTS, AS OUTLINED IN THE UNIVERSITY CATALOG, RESTS WITH THE STUDENT.

Student Learning Outcomes

The Wall College of Business recognizes the importance of providing a high quality education for its majors. Further, we recognize that a part of our responsibility is to determine how successfully we have accomplished this. For our business majors, we have identified seven learning outcomes that are incorporated across the business curriculum, assessed to monitor the effectiveness of the curriculum in delivering these goals, and reviewed for continuous improvement.

To demonstrate competency as a Wall College of Business graduate, a student should be able to:

Demonstrate competence in the core subjects of business administration: accounting, finance, management, marketing, economics, international issues, legal and social business issues, and quantitative analysis.
Demonstrate competence in solving complex problems by identifying and analyzing an issue, gathering, analyzing, and interpreting relevant information and proposing solutions or evaluating impacts.
Effectively express knowledge and ideas through written communication.
Effectively express knowledge and ideas through oral presentation skills.
Demonstrate use of appropriate technologies to make effective business decisions.
Demonstrate an understanding of ethical perspectives in business via enhanced awareness and recognition of ethical issues and an understanding of the importance of ethical issues in business decisions.
Work effectively as a team member in a business environment.

Double Major Requirement

Students may double major within the business disciplines. To complete a double major, students must satisfy the major requirements in both programs. A minimum of 15 discrete hours must be earned in each major. No courses common to both majors may be shared unless the student earns at least 15 additional discrete hours for and specific to each major.