Hospitality, Resort Tourism Management: II. Event Planning Concentration, B.S.B.A.

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Hospitality, resort, and tourism management (HRTM) students develop the skills necessary for managing hospitality or tourism service organizations in resort destination areas.

Students completing the hospitality, resort, and tourism management (HRTM) major will have competencies managing, marketing, and creating hospitality and tourism services. Students are taught to think critically about their host communities in order to create hospitality and resort business concepts that maximize financial feasibility for the investor, but also enhance the socio/cultural and natural environment and improve and sustain quality of life for visitors and for residents.

Student Learning Outcomes

1. Students will demonstrate effective communication.
2. Students demonstrate successful placement in a hospitality or tourism related business.
3. Students are able to translate knowledge of business and management into practice by analyzing lodging business performace data as a basis for management decisions.
4. Students should be able to develop a research methodology to provide relevant sata to marketing decision-makers.