Student Learning Outcomes
1.1. Identify attractive markets, marketing institutions and international marketing.
Identify attractive markets, marketing institutions and international marketing.
2.1. Consumer Decision-making
Students should be able to describe the consumer decision-making process.
2.2. Consumer decision-making process (psychological, sociological, situational)
Students should be able to describe the relevant influences on the consumer decision-making process (psychological, sociological, situational).
3.1. Research Methodology
Students should be able to develop a research methodology to provide relevant data to Marketing decision-makers.
3.2. Research Design (qualitative vs. quantitative; exploratory, descriptive, causal, etc).
Students should be able to distinguish between different research design options available to marketing researchers (qualitative vs. quantitative; exploratory, descriptive, causal, etc).
3.3. Data for analysis (nominal, ordinal, interval, and ratio).
Students should be able to distinguish between different types of data for analysis (nominal, ordinal, interval, and ratio).
4.1. Identify marketing problems/opportunities.
Students should be able to identify Marketing problems/opportunities.
4.2. Responses to Marketing problems/opportunities
Students should be able to create a plan in response to Marketing problems/opportunities.
Technical Requirements
All courses in this program will be delivered in a distance learning format using the Moodle Learning Management System. This system includes various requirements for communicating and submitting assignments. It is expected that for every three semester hour course, students will spend an average of five to eight hours per week engaged in reading, studying, communicating, and completing assignments and assessments.
Students who enroll in the B.S.B.A. – Marketing degree completion program must have access (at home, at work, or through some other source) to a computer, internet service provider (high speed connection—DSL, cable modem, or LAN), and an approved web browser. Students are expected to meet and or exceed the minimal recommendations for computer specifications. Please click here. Students must also have a basic level of computer skills and knowledge of computer operation. In addition, students should have a working knowledge of word processing, spreadsheet, and Internet web-browsing.